Our Mission

Pulse Athletic Apparel is high-quality athleisure and activewear made affordable because you shouldn’t have to sacrifice your bank account for your well-being. 

Pulse’s mission is to build an authentic community through meaningful actions. It’s a vehicle for wellness and intent — a movement that encourages people to create unique life experiences that get their pulses up.

We’re here to help you find what motivates you, what excites you, what empowers you to push through. We’re here to help you Pulse Forward.


Our Founder & CEO

Pulse Athletic Apparel Founder and CEO Karishma BaliKarishma Bali runs a full marathon every year.
Since 2016, running has been her source of peace and power. Karishma credits running as being “pivotal” in her personal and professional development. It’s how she centers herself when life gets a little too dynamic, and it’s how she finds clarity when her businesses call for next steps. Running motivates Karishma to continue to find her passions and cultivate them.
As an avid runner, Karishma knows how important quality activewear is, but she also knows it doesn’t have to break the bank. She created Pulse Athletic Apparel to help make comfortable, luxury activewear affordable and accessible, so others can find and cultivate their passions too.