Our Mission

Pulse Athletic Apparel is high-quality athleisure and activewear made affordable because you shouldn’t have to sacrifice your bank account for your well-being. 

Pulse’s mission is to build an authentic community through meaningful actions. It’s a vehicle for wellness and intent — a movement that encourages people to create unique life experiences that get their pulses up.

We’re here to help you find what motivates you, what excites you, what empowers you to push through. We’re here to help you Pulse Forward.


Our commitment to safe working conditions and high-quality clothing

Pulse Athletic Apparel produces high quality, functional athletic and athleisure apparel and works with multiple suppliers to produce items fair trade. Our suppliers are WRAP (Worldwide Responsible Accredited Production) certified, which means they treat every employee with care and respect. Each supplier provides benefits and fair pay for workers and seamstresses, requires proper documentation and age requirements for workers, and provides safe working environments from production to order fulfillment.  

We work with the following materials in production; polyester, nylon, spandex, polyamide and elastane, and cotton. These materials are used to create multi-use fitness apparel that is breathable, high-compression, anti-pilling, and dri-fit. We personally test all items prior to listing them on our website and in doing so, we ensure the clothing moves the way you need them to and is accessible to all.


Our Founder & CEO

Pulse Athletic Apparel Founder and CEO Karishma BaliKarishma Bali runs a full marathon every year.
Since 2016, running has been her source of peace and power. Karishma credits running as being “pivotal” in her personal and professional development. It’s how she centers herself when life gets a little too dynamic, and it’s how she finds clarity when her businesses call for next steps. Running motivates Karishma to continue to find her passions and cultivate them.
As an avid runner, Karishma knows how important quality activewear is, but she also knows it doesn’t have to break the bank. She created Pulse Athletic Apparel to help make comfortable, luxury activewear affordable and accessible, so others can find and cultivate their passions too.